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Fujian Haide Food

Supplier of Healthy Food for Humanity

Specialized in production and sales of various eel products including grilled eel and frozen eel

Fujian Haide Food Co., Ltd. is a subsidiary of Tianma Technology Group, located in Fuqing City, Fujian Province, and officially started production in January 2024. Relying on the parent company's advantages in eel raw material supply and the sightseeing-style super factory, the company specializes in the production and sales of various eel products including grilled eel and frozen eel, building a complete marketing network at home and abroad, with products exported worldwide, helping the group build a smart ecological eel full industry chain supply platform from seedlings to cultivation, from source to table.

10000tons

Annual production capacity of grilled eel exceeds

1500000㎡

Industrialized facility agriculture

70+

Products exported to countries worldwide

Chairman's Message

Beating drums to urge the journey, steadying the oars to set sail on a new voyage. After more than 30 years of development, Tianma Technology has formed an industrial pattern centered on the eel industry with four strategic sectors (specialized aquaculture, animal husbandry, primary-secondary-tertiary industries, and food industry) developing in synergy, focusing on building a world-class full industry chain food supply platform. Currently, with the continuous growth of the global population and increasingly shrinking land resources, the human food gap continues to expand. President Xi Jinping's concept of "big food" points to a path of obtaining food from rivers, lakes, and seas, starting from land, strengthening through the sea, and managing the ocean, with high-quality development of agriculture (fishery) industry being the only way to achieve a strong marine country.

From having enough to eat to eating well to eating healthy, the growing material and cultural needs of the people have prompted the aquaculture industry to accelerate into a green, high-quality development stage. Intensive, automated, digitalized, and intelligent farming is becoming the main theme of industrial development. After decades of development, thanks to the efforts of Chinese aquaculture professionals and industrial policy support, aquatic seed breeding and farming technology have gradually matured, upstream and downstream resources of the aquaculture industry have been continuously integrated, the construction of the full industry chain has accelerated and improved, and premium seafood is entering ordinary people's tables and widely entering the global market, providing healthy, ecological, and nutritious delicious food for humanity.

Chairman of Tianma Technology Group
Deputy to the 12th and 13th People's Congress of Fujian Province
"National 'Ten Thousand Talents Plan' Leading Talent in Technological Entrepreneurship"
Special Allowance Expert of the State Council
National Leading Talent in Technology Innovation and Entrepreneurship
Postdoctoral Supervisor
President of China Eel Association
Vice President of China Agricultural Industrialization Leading Enterprise Association
"Top Ten Leaders in Rural Revitalization" in Chinese Agriculture

Eel Full Industry Chain

Smart ecological eel full industry chain supply platform from seedlings to cultivation, from source to table

01. Seedlings

Vigorously develop aquaculture seed industry and promote the establishment of national fine seed bases

High-quality aquaculture seeds and seed industry are the "chips" of the industry and a strategic and fundamental core industry of the country. As a national seed industry array enterprise, vice president unit of the Seedling Branch of China Fisheries Association, and one of the first batch of national aquaculture breeding joint research member units (eel variety), Tianma Technology Group is committed to building an integrated seed industry full industry chain of scientific research and development experiments, ecological technology demonstration, seed industry incubation, and scientific and technological achievement transformation.

National Seed Industry Array Enterprise
Vice President Unit of Seedling Branch of China Fisheries Association
One of the First Batch of National Aquaculture Breeding Joint Research Member Units (Eel Variety)

02.Feed

The production and sales volume of compound feed for special aquatic products ranks first in the country

The production and sales volume of the group's feed consistently ranks first globally. "Jianma" brand aquatic compound feed is a "China Famous Brand Product", the "Jianma" trademark has been awarded the "China Famous Trademark", and the "Jianma" brand has been listed among the Top 500 Asian Brands, China's 500 Most Valuable Brands, and the "Top Ten Outstanding Brands for Rural Revitalization" in China's agriculture industry in 2021; "Tianma" has been awarded the "Top 100 Symbolic Brands of Agricultural Products in China".

Eel compound feed production and sales rank first in China
"Jianma" brand ranks among the top 500 Asian brands
China's 500 Most Valuable Brands

03.Breeding

The eel industry ranks first globally in terms of scale

Build a modern high-tech industrial park for the eel industry that is "the largest in scale, the most intelligent, the best in ecological benefits, and the strongest in comprehensive strength" nationwide. The park will gather scientific research platforms such as "China Eel Industry Research Institute, National Enterprise Technology Center, National Technology Innovation Demonstration Enterprise, Postdoctoral Research Station, Biotechnology Research and Development Center, and Special Aquatic Species Breeding Base". It will also construct a smart fishery (data) center, an eel culture and tourism center, a leisure center, and a food center, creating a "Chinese Eel Valley".

The world's first company with complete eel digitalization
Intelligent full-industry chain enterprise; national-level modern agriculture (eel) high-tech industrial park -- "China Eel Valley"
Fujian's first national modern agriculture industrial park core area
National Aquaculture Health and Ecological Aquaculture Demonstration Zone
Awarded the "Top Ten Outstanding Contribution Awards" in China's aquaculture industry

04. Food

Eel food production and sales rank first globally

Deeply deploy domestic and international markets, expand online and offline full channels, adhere to from fishing and breeding base to table, carefully select every raw material, strictly control every process, create a good food with real materials through craftsmanship, so that everyone can enjoy the beautiful life brought by high-quality food, build the world's first marine food brand, become a supplier of healthy, delicious, and convenient food for human health, and build a world-class full industry chain food supply platform.

Eel food production and sales rank first globally
Continuously exported to Japan for over 30 years, selling well in more than 70 countries worldwide
Manlitan Grilled Eel won the Monde Selection Gold Award
Tianma Live Eel obtained export qualifications for Japan, South Korea and other countries
Tianma Live Eel won the third batch of national famous, special, excellent and new agricultural products in 2024

01. Seedlings

02. Feed

03. Aquaculture

04. Food

Food Safety

Meticulously work on every quality aspect of food production. Manlitan grilled eel, as a representative of domestic grilled eel products, has achieved a 100% pass rate in inspections by customs and Japan's Ministry of Health, Labour and Welfare, and has passed HACCP, ISO22000, FSSC22000, BRC quality management system certifications and other authoritative requirements for product quality and safety at home and abroad, strictly implementing production quality and safety management in accordance with national inspection and quarantine standards.

The super factory uses triple quadrupole liquid chromatography-mass spectrometry (LC-MS/MS) and gas chromatography-mass spectrometry (GC-MS) to conduct three strict inspections of raw material pre-inspection, feeding, and finished products during the production process to ensure product quality and safety; the group has connected the entire eel industry chain and built a full-process monitorable system from source to production, from detection to storage; using information technology to track and evaluate, collect data and information, forming a new pattern of food safety supervision with "traceable source, monitorable process, and recallable consumption", promoting refined, full-process, and normalized safety control of grilled eel products, protecting consumers' "safety on the tip of the tongue".

BRCGS Certification
SC Certification
HACCP System Certification
ISO9001-2000 System Certification
FSSC22000

Eight Advantages of the Super Factory

Super Strength

The factory specializes in the production and sales of various eel products including grilled eel and frozen eel, with an annual production capacity of over 10,000 tons of grilled eel, and products are exported to more than 70 countries and regions at home and abroad.

Super New Concept

China's first immersive, experiential, and interactive eel brand communication base that meets the consumption trends of young people, achieving one-stop service that integrates visiting, interaction, and consumption.

Superb Craftsmanship

Six strict pre-processing steps, seven slow-fire grilling steps, five fresh-keeping storage steps, 18 processes perfectly replicate the Kanto-style grilled eel technique, adhering to the craftsman spirit, and the eel products under the brand always pursue excellence in craftsmanship requirements.

super reassuring

The factory is equipped with international advanced testing equipment such as AB5500LC-MS/MS, WATERSTQ-SCronosLC-MS/MS, GC-MS, and ICP-MS, as well as professional testing and inspection personnel. It adheres to authoritative requirements for product quality and safety at home and abroad, including HACCP food safety management system, ISO22000-2018 food safety management system, FSSC22000, BRC, and SC, to effectively safeguard the "safety on the cutting edge" of consumers.

Super Product Range

Create a new product R&D and design concept, innovate eel consumption scenarios, launch order-based differentiated and personalized products for different age groups and different consumption scenarios, continuously enrich the product matrix, and expand market space.

Super Loud Brand

The eel from its eel pond has been selected for multiple domestic and international awards. With craftsmanship and genuine ingredients, we strive to make "I buy eel from Eel Pond" a deep-rooted consumer perception, and establish it as the premier brand of delicious roasted eel both domestically and internationally.

Super High Nutrition

Health preservation hall for the elderly, power bank for men, wisdom gold for children, beauty salon for women, and gospel for those with low immunity. The whole eel is a treasure, known as "soft gold in water". The grilled eel products under the brand are rich in brain gold DHA, EPA, vascular "scavenger" high-density lipoprotein HDL, vitamins, minerals and other nutrients, and can be consumed by people of all ages.

Super Cultural Heritage

"Those coming from the north must be fresh food seekers, a piece of eel is worth a piece of gold", the factory is unswervingly committed to building an eel industry benchmark, promoting Chinese eel culture, and leading the rise of Chinese eel to travel around the world.